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Promotion
You’ll be surprised at how much experience we have. If you’re not sure, just ask.
• Planning • Hourly Consulting • Sales Training • Competitive Analysis • Point-Of-Sale Materials • Positioning Analysis • Public Relations • Trade Show Booths • Co-op Programs • Marketing Plans • Press Releases • Publicity • New Product Evaluation • Sales Force Creation • Photographic Supervision
DATO CO-OP Mailing.
One example of a promotion program is a co-op mailing package conducted on behalf of the Durango Area Tourism Office. The package mails several times weekly to all the visitor requests that have come into DATO since the last mailing. Included within the package is a set of brochures and rack cards from various Durango area tourist supported business who wish to promote their businesses to visitors coming to Durango. The nature of the envelope and package is designed such that it will not get misplaced by the tourist as they plan their visit. In fact, it is suggested that tourists not only use the information within the package while doing their planning, but bring it along with them for those last minute decisions. Participants include motels, bed & breakfasts, tour companies, rafters, and more. Participation is open to any Durango area tourism business at a very nominal price.
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