There are over 100 search, social and directory sites your business may well be listed on. However, there are some that are more important than others. Not counting the specialty sites for the dining and travel industries, here are some you should never miss.
Google. Google has two main parts. The regular Google listings and the local/maps listings. The regular Google listings are based on Google's ranking of your website based on the query and how closely they feel it matches the search request. Google maps/local is the box that comes up towards the top of the search page and includes the “top three” until you click on more places. This is where people looking for a local business spend their time. The information here comes from a variety of sources including your website. However, much of the listing is controlled through your Google business account (https://business.google.com). If you have not claimed and verified your listing, it may have incorrect information. This is the number one thing you should always do because Google is on the front of some 90% of searches when you include mobile.
Bing. Bing is the default search engine for Microsoft Edge, the default browser for Windows PCs. Not everyone goes to Google, so you want to treat it much like Google. Bing also has a maps/local component, and you should claim or add your listing as applicable. https://www.bingplaces.com
Yahoo. Yahoo is the most confusing to claim and modify because Yahoo has partnered with Yext to manage their business listings. So instead of going somewhere like business.yahoo, you go to http://www.yext.com/pl/yahoo-claims/index.html. There you enter your information and create an account. You do NOT have to subscribe to the Yext service at all. Just blunder on through (turning down all the offers and attempts to sell you something) and you will get there.
Yelp. The Yelp directory shows up on many search engines as a result from a search. As an example result: “The Best 10 Contractors in Durango, CO.” People then end up on Yelp where they find you there. Because of this, you want to make sure you claim and complete your Yelp listing. Just go to https://biz.yelp.com/ and follow the steps to create an account and claim (or create) your listing.
Express Update. This is one you have probably never heard about. InfoGroup, owner of InfoUSA and other databases, provides business date to many directory and search engines. Express Update drives tons of searches on the web (they say 98%). Express Update is the way you take care of your listing on many directories in one fell swoop. So, claim your business and let them know any you find that are wrong. You fix the wrong ones by messaging them. They typically respond back within a day or two. https://www.expressupdate.com
Facebook. There really isn’t that much to say about Facebook. Every business should have a Facebook business page that is set up and maintained. Too many people use Facebook to ignore it. Weekly is really the minimum you should be posting. However, posting at least monthly is better than none at all. If you can’t think of anything to say, pretend you are telling your best friend what your business (or you) have been up to. One or two sentences is fine. Feel free to also share relevant information you come across via a link. Don’t let your page go dead or the public may think that about your business.
Pinterest, Instagram, Twitter and LinkedIn. If your audience is there, then maybe you should be too. However, these are not as important as the foregoing.